What is Digital Marketing
When products and services are advertised or marketed in the internet using digital technologies, this process is referred to as digital marketing or data-driven marketing. The use of this term started in the 1990s, but as early as the 1980s, the process has already taken roots when the SoftAd Group, which is now known as ChannelNet, introduced a unique advertising campaign for automobiles, such that when interested parties sent in their reply cards found in magazines, they received in return floppy disks which contained a multimedia presentation of the product cars and a free test drive. As the process further developed, digital marketing has also become known as online marketing, internet marketing, or web marketing, depending on the digital capability being used. Countries have their own term preferences, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing.
The start of the year 2000 saw a rise of companies employing digital marketing as a way of marketing their products. The rise of more developed digital devices and designed platforms have made people take interest into internet browsing, such that they have also started to browse over products and services on the net, rather than going out of their way to go to various stores and look for brands promoted online. Digital techniques, such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games, have literally swamped the internet and have become very specific and efficient in usage.
Digital marketing makes it possible for brand companies to promote their customer service strategies, such that they can put up a customer service 24/7 online, using social media, so customers can make online communication and feel that they are valued and supported. While customer feedback is valued a lot by brand companies, the exchange of online conversations has also indirectly promoted the products from seeing and reading these communications by other people on the social media. The importance of social media has helped in nurturing digital communication, which has helped in the flow of information and understanding better the products to as many people as possible, world-wide. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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Another advantage of digital marketing is the lowering cost of the products as other entailing factors in the manufacturing, such as external service, advertising, processing, interface design, and control, are relatively affected in the accosting process.
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A major setback seen in digital marketing is its dependency on internet, which can hinder its promotional strategy if some areas have no internet or some areas have poor internet connection. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.